In the tour industry, the traditional measure of success has often been simple: secure a reservation, deliver a great experience, and hope for a positive review. While these elements are still crucial, the evolving dynamics of travel and customer engagement suggest that we can, and should, do more.
After the tour ends, your guests are still in the destination, often with time and curiosity to explore further. They’ve had a wonderful experience with your tour, but why let their journey with you end there? The real challenge—and opportunity—lies in keeping them interested in experiencing more of what you have to offer.
Nurturing the Guest Relationship
When a guest completes a tour with you, they are no longer just another customer; they’ve become part of your extended network. You’ve established a connection, and it’s essential to nurture this relationship just as you would in any other form of hospitality.
Imagine this scenario: You visit the same coffee shop for three mornings in a row. On the fourth morning, wouldn’t you expect a friendly smile or a personalized greeting? This small recognition makes you feel valued, and it’s the same sentiment your guests seek after completing a tour. They’ve already invested time and trust in your services—why not reward that with something special?
The Power of Exclusive Offers
One effective way to keep guests engaged is by offering them exclusive deals on additional tours. A personalized offer can make them feel special and valued, encouraging them to book another experience with you. Whether it’s a percentage discount, a nominal price reduction, or a special package deal, these incentives can turn a satisfied customer into a repeat guest.
The EZ Coupons module offers a powerful tool for creating such offers. Suppliers can craft discount codes that are as flexible or restrictive as needed, aligning with their sales policies. Discounts can be set as a flat amount, a percentage off the total, or even a per-person discount. These can be tailored based on the number of participants, booking dates, tour dates, or specific rate plans, and they can also be limited by the number of times they can be used.
Personalization Matters
When offering discounts, it’s important to pay attention to the details. Consider the impact of the coupon name itself. No one feels special applying a code labeled “coupon 1”—it’s impersonal and forgettable. Instead, create names that resonate with your guests, like “VIP Customers Coupon.” A name like this not only feels exclusive but also reinforces their status as valued guests.
Each time a guest uses the EZ Coupon on your official booking engine, the personalized coupon name will be visible, adding to the feeling of exclusivity. This small touch can make a significant difference in how your guests perceive your brand and their overall experience.
Automating Engagement with EZ Booker Post-Tour Messaging
Another effective strategy to drive repeat bookings is through automated post-tour messaging. The EZ Booker system allows you to send follow-up messages that include these exclusive coupon codes, keeping your brand at the forefront of your guests’ minds. This approach not only encourages them to book another tour but also increases the likelihood of converting customers who originally booked through third-party channels to book directly on your website.
If you’re distributing EZ Coupon codes in public spaces or online, ensure the names are easy to remember and relevant to your brand. For instance, a code like “EZBOOKER10” is clear and memorable, offering a 10% discount on your tours. Compare this to a random string like “KHH3FKH331G”—it’s unlikely anyone will remember that, let alone feel compelled to use it.
Creating a Lasting Impression
Ultimately, the goal is to make your guests feel like they are part of a special group, always receiving something extra for their loyalty. Even if they don’t have the time to book another tour immediately, they might share the offer with friends or even post about it on social media. This kind of word-of-mouth and online exposure is invaluable, as there’s no such thing as bad marketing.
By consistently offering something that makes your guests feel appreciated, you not only enhance their experience but also build a stronger, more loyal customer base that’s eager to return—and to recommend your services to others.
